Discuss the breadth and scope of international marketing research
Please answer the following questions with at least 5 sentences (100 words per question). No plagiarizing. Will be using TurnitIn.
1. Discuss the breadth and scope of international marketing research . Why is international marketing research generally broader in scope than domestic marketing research?
2. What is the basic objective of the market research function?
3. Why should a foreign marketer study economic development? Discuss.
4. Discuss the economic and trade importance of the big emerging markets.
Answer this fifth question with at least 1 page.
5. Please explore and critically think about some of the learning objectives and concepts presented in this course. Please effectively communicate how you would lead an organization (or a group of people within the organization) by applying the knowledge you have learned ethically and responsibly. Your discussion should also include innovative thinking, and information-technology aspects (such as the Internet, social-media, computers, etc.) that may assist you in decision-making. You may frame your discussion around any functional component of business, and in any context; problem-solving, management, leadership, organizational behavior, etc.
Solution PreviewInternational marketing is a type of marketing principles applied by companies across international borders (Czinkota and Ronkainen, 2013). International marketing research is a principle used in the systematic study of marketing in international geographical areas and is………………………………