Describe the company’s function, markets and competitive advantages, in a short statement of their business goals and philosophies
Read/view the case materials in the Pearson eText and review the supplemental materials provided at this link:
CASE 02 – Frito-Lay’s Quality-Controlled Potato Chips (SU06 p. 274) (Links to an external site.)
When a student is not presenting a case as part of a consultant team – they are still expected to read the case and prepare for the presentation session as if they are on the management team of the subject company in the case. Those students (not presenting) will submit an email / prep memo to their boss (aka your instructor). Your email should be brief (between 250 to 300 words), written in a business-professional manner, and include the following key components (at a minimum) based on your reading of the case.
| COMPONENT | EXPECTATION | |
| GREETING | An appropriate, concise, professional greeting to your boss | |
| MISSION | Describe the company’s function, markets and competitive advantages, in a short statement of their business goals and philosophies. (A mission statement defines what an organization is, why it exists, its reason for being.) | |
| ISSUES | Briefly summarize the key operational issues/opportunities facing the firm and state what you expect the consultants will focus on in their presentation. | |
| QUESTIONS | List three specific, strategic questions you are prepared to pose to the consulting group working on the case | |
| PROFESSIONALISM | Assume your boss asked you to write this email to prepare them for the consulting teams’ presentations. Write in a streamlined, business professional manner. |
Case emails will be due prior to the consulting team’s presentations. Post your “case prep email” as an assignment text entry by the deadline indicated on the course website. Late submissions will not be accepted.
Students do not need to submit case prep emails for the case they are presenting as a team. Note: You may be called upon by your boss (the instructor) to ask a question to the consulting teams after the in-class presentations.
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