Define your marketing objectives under each one of the four stages. Explain how you will use the marketing mix to create your marketing
Learning Goal: I’m working on a marketing presentation and need a sample draft to help me learn.
Consider the four (4) stages of the product life cycle (introductory, growth, maturity, and decline) for the Apple Inc. and:
- Define your marketing objectives under each one of the four stages.
- Explain how you will use the marketing mix to create your marketing strategy under each one of the four stages.
- Discuss the level of competition under each stage as you develop your strategy.
- Discuss how cultural context and location of the marketing strategy affects the product life cycle stages.
Ensure that you support your response with at least two (2) peer-reviewed sources plus the textbook. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
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