“Corporate Social Responsibility (CSR) and how it affects customer loyalty.” Using the topic and research question you developed
Learning Goal: I’m working on a business writing question and need an explanation and answer to help me learn.
Overview: Using the topic and research question you developed in week 1, you will design a qualitative instrument that could potentially answer your topic/research question if it were to be applied to a qualitative study. Keep in mind, this may take some stretching if you wrote your question leaning quantitatively. The purpose here is not to box you in but to ensure that you have a solid understanding of both methodologies.
You will develop a word document to include:
- View the rubric and examples to make sure you understand the expectations of this assignment.
- Your research question in the form of a qualitative question (if it was not already).
- An instrument or protocol (interview, ethnography, focus group protocol, etc) that could be used to answer the qualitative version of your research question.
- A one paragraph description/justification of how your chosen instrument/protocol is the best choice for answering the qualitative version of your research question.
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