Finalize the various stages of the consumer buying process
For the short paper task, you will first finalize the various stages of the consumer buying process. Then develop 8-10 survey questions that can be used when evaluating a purchase decision for a product.
For the Milestone, prepare a PowerPoint presentation summarizing the consumer buying process researched so far in order to market the consumer product you are proposing for. The company is Amazon.
Solution previewThe consumer buying process has six stages. The first stage need or problem recognition by the consumer which helps bring the current condition of the consumer into awareness. This might be through a lack of the need or an advertisement that helps the person recognize the need. The consumer then engages in information search……………………….