Define consumer behavior . What is the scope of consumer behavior?

Possible Final Exam Discussion Questions
1. Define consumer behavior . What is the scope of consumer
behavior?
2. Why are motivations the driving force behind consumer
behavior?
3. What is the difference between latent and manifest motives?
Which type of goal do you think is more useful for marketers to
target? Why?
4.
Discuss the theory that Abraham Maslow formulated with
regard to human needs.
5. What is consumer involvement? What considerations should
be taken to increase consumers' levels of involvement?

6. A variety of different self-images have been recognized in
consumer behavior. Talk about three kinds of self-image.
7. One important concept related to perception is the differential
threshold. Talk about Weber's law while citing an example.
8. What is the difference between selective attention and
perceptual defense?
9. What are 5 types of perceived risk consumers have to deal
with? Give your own example of each type of risk.
10.An advertiser wants to create positive feelings about a new
digital camera. How might the advertiser accomplish this using
classical conditioning? In your answer define and use terms
from classical conditioning theory.

Possible_Final_Exam_Discussion_Questions_1

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