Identify the competitive strategy and evaluate the tools and processes the organization uses to support that competitive strategy.
The Final Paper should demonstrate an understanding of the reading assignments as well as implications of new knowledge. During this course, you have studied the principles of management in the intangible industries organization. You have engaged in discussion and learning about the services industry and the services organizations within that industry as well as service operations and models for service management. The focus of the Final Paper requires that you synthesize your learning in the context of the course outcomes.
For the Final Paper, you will choose a well-established services organization and research the services that are offered by the organization. You will then design a new services offering for the chosen organization that must address the following items at minimum:
Describe the target market.
Describe the various components of the organization’s service offerings.
Provide recommendations for improvement of the organization’s service offerings.
Your paper must include examples from scholarly sources and from your personal experience to support your assertions.
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