Google’s competitive position in the industry

 Google’s competitive position in the industry

Prepare a 4-6 page report that analyzes the search engine industry and Google’s competitive position in the industry. Your report should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and financial analysis for Google’s performance between 2001 and 2009. Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures. You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis.

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