Compare and contrast three marketing research methods

Compare and contrast three marketing research methods

In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in the public relations plan.

Your paper must meet the following requirements:

  • 3-4 pages in length, not including the cover page and reference page.
  • Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
  • Be sure to follow the APA formatting and in text citations. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.

Answer must be clearly and well written using excellent grammar and style techniques. Be concise. Be l

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Market research is the procedure of assembling information on aimed audience. The foremost duty of market research is to offer a commercial enterprise a comprehensive assessment of the customers so as to facilitate the fulfilment of their desires (Ramaswamy and Namakumari,……………………………..


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