Compare and contrast the stages of economic development among developed economies, emerging markets, and newly
Social and Cultural Dynamics:
Compare and contrast the stages of economic development among developed economies, emerging markets, and newly industrialized economies.
Analyze current trends in the cultural diversity of domestic and foreign markets.
Based on your analysis of global economic development and cultural diversity, recommend a foreign target market for your product.
Political and Legal Implications:
Differentiate how various entry strategies will affect your company’s balance of control versus risk in the target market for your product.
Evaluate how laws and ethics in your target market affect international marketing and trade.
Based on your analysis of entry strategies and the laws and ethics of your target market, recommend an entry strategy for your product.
Marketing Research:
Analyze the factors that affect the collection, validity, reliability, analysis, and interpretation of primary and secondary data about your target market.
Explain how you will integrate the domestic and international brand development and management activities for your product.
Recommend an appropriate level of product
standardization or adaptation for your product in your target market in the context of global innovation and patterns of diffusion.
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