Using SWOT/PESTEL and the five forces model, analyze  what went wrong with Toy’s R Us.

Using SWOT/PESTEL and the five forces model, analyze  what went wrong with Toy’s R Us.

Toys R Us Company is one of the oldest toys stores in the United States. Its first store
was opened in 1957, and since then, other new stores and retail shops have been opened in
different countries. The company was started by Lazarus, a Second World War soldier. He saw
an investment opportunity in children products as there were no other companies which had

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