I am the communications manager in my organization. The organization uses the vertical form of communication.
“Communications Audit” of an organization / business you’d like to work for / do work for—collect written and oral “stories” you can “read” to understand its organizational culture & mission (also ethnography): annual report, founder’s story, employees’ testimonials/experiences, website (the “about us” section, etc.)
• Products / Services: “read” the ‘backstory’ behind the ads / promos / brochures
• Customers / Clients: try writing a “Day in the Life” sketch (brief but detailed) of a targeted user of the product / service
• Inspirational: the bio (or obituary) of a business leader you admire, or interview a professional you know whom you admire
• In your classes, notice use of storytelling in cases, texts, professor lectures
Stories you tell (write these out):
Career Related:
• “Marketing Plan / PR Program” approach to your career plan as a whole (this could be developed into a whole Final Project …)
• Write your own obituary for the Bsns. Section of your (future) hometown paper (this can force you to articulate your professional values, what you want to have stood for at the end of a long, successful career)
• Interview stories: you will find, if you haven’t already, that interviewers will ask you open-ended questions that require more of a ‘story‘ answer than a statement. Your answers can allow you to turn an abstract buzzword into a more concrete demonstration of your skills. (e.g., “I’m a skilled communicator” becomes “When I worked for a defense contractor in Chicago, I interviewed engineers about their R&D projects and translated their processes and results into more accessible language for government bids and proposals.” Not a perfect example, but you get the idea?) These kind of questions (e.g., “tell us about a time when you had a communication failure with a teammate; what did you do?”) also allow the interviewer to learn more about you than “just the facts.
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