South Balance is creating a steering committee to create a more synergistic approach to implementing corporate initiatives
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Background South Balance is creating a steering committee to create a more synergistic approach to implementing corporate initiatives. Your team consists of members from multiple departments, including the IT manager, the marketing manager, a corporate attorney from the legal department, and the director of product research and development. The team works to develop IT policies, integrate IT into marketing and product development, and ensure conformance with legal guidelines, risk assessment, and prevention. In the past few years, South Balance has seen a surge in popularity and sales, primarily as a result of its aggressive social media advertising. South Balance’s New Orleans office is in close proximity to University and frequently hires students to assist in running social media accounts, including Facebook, Instagram, and Snapchat. These marketing interns create witty posts, capture images of the yoga mats in use in fitness classes, and often interact with social media users via replies to post comments. School of Engineering invited the product manager from South Balance to speak on her experiences with product research and development. After the presentation, a graduate student approached her with an idea. He has been researching a new type of memory foam and, after hearing the presentation on South Balance’s mats, thinks the memory foam can be incorporated into the mats. The product manager has been thinking of ways to move from sports-themed mats to a niche area, and memory foam mats may provide an edge in the crowded fitness accessory industry. At the next steering committee meeting, the engineering graduate student and the marketing interns are invited to discuss the new product for two reasons. First, the company wants to see how the students in the college age demographic react to the product. Second, the students will be taking a leadership role in the product launch, both with respect to the product development and with the marketing and sales. Everyone loves it, and the project is given approval to move forward. The engineering graduate student published a paper regarding his product research and development approximately eight months ago. He would like to get a patent on the memory foam. The interns come up with a catchy slogan to incorporate the memory foam characteristic of the new product: “South Balance remembers you. do You remember South Balance? Remember to tag and hashtag us on social media! Use #southbalance, #southbalancemats, #southbalanceremebersyou, and #remembersouthbalance.” Before the launch, the steering committee proposes several questions: Answer using the IRAC framework What intellectual property does South Balance need to protect? Issue, rule, application, conclusion. 200 words. What are South Balance’s duties to protect user privacy? Issue, rulfste, application
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