What is the significance of the Juan Valdez logo

What is the significance of the Juan Valdez logo

Based on Part I of Where Am I Eating? pp. 1-60

What is the significance of the Juan Valdez logo. How does it compare to the Starbucks logo in Narino? How much does the average coffee farmer get from the $10.00 Timmerman pays for a bag of Starbucks coffee? Describe how coffee beans are ground and processed. What certifications does Timmerman discuss? What are the differences? What is meant by “fair trade” coffee? What were you most surprised by in this section?

Please include the responses to these question in your essay but think of them as “prompts” and write a complete essay in paragraph format. Also remember to cite any information used from the text using APA citation style.

Read Part II pp.61-120 Where Am I Eating?

Where is most of the cocoa grown? Where is the most consumed? What are the main issues or concerns around how chocolate is produced and distributed in the world today? Briefly describe Timmerman’s interactions with Solo. Do you agree/disagree with Timmerman’s actions or choices regarding Solo’s situation? How might a trained anthropologist approached this situation?

Solution preview

The Juan Valdez logo is well known in the United States. Its significance lies in the fact that many people have come to identify the logo with authentic Colombian coffee. As a result, the logo is a mark of purity and non-counterfeit coffee…………..


764 words