You are required to work with you team to develop a strategic plan for the Chinese market.
Tasks
You are to participate in an 80-minute activity. Mandyle are planning to increase its market share and
profitability. You are required to work with you team to develop a strategic plan for the Chinese market.
By the end of your discussion time, you need to achieve team consensus on your strategy for presentation
and:
Present your strategic play about how to expand in the Chinese market, what challenges the company
will encounter in implementing your plan and how you would handle them. It is suggested that you
consider the following aspects (including but not limited to) : The business mode, the expansion
strategy (franchising or company-owned chain), location selected, prioritizing the choice of cities.
Highlight how to increase market share and profitability. Be specific with you suggestions.
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