Case Study
Instructions
Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features:
- the business model based on the information you find on the website or the app,
- a brief overview of the company,
- the customer value proposition,
- the revenue model,
- the marketspace it operates in,
- who its main competitors are,
- any comparative advantages you believe the company possesses,
- what its market strategy appears to be, and
- information about the company’s management team and organizational structure. (Most company websites contain an “About Us” web page that contains information about the company.)
Your paper should be a minimum of two pages in length, not counting the title and reference pages. You must use a minimum of one source other than your textbook, which can include the company website or mobile app. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
776 Words
APA