Case Study

Case Study


Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features:

  • the business model based on the information you find on the website or the app,
  • a brief overview of the company,
  • the customer value proposition,
  • the revenue model,
  • the marketspace it operates in,
  • who its main competitors are,
  • any comparative advantages you believe the company possesses,
  • what its market strategy appears to be, and
  • information about the company’s management team and organizational structure. (Most company websites contain an “About Us” web page that contains information about the company.)

Your paper should be a minimum of two pages in length, not counting the title and reference pages. You must use a minimum of one source other than your textbook, which can include the company website or mobile app. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.


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