Sponsorship Sales and Activation plan
Business plan （not one time assignment, may need to fix or add something once complete）
For your information, I am with 5 people group to do a business plan, and we plan to hold a concert named by “Port City Music Fest” . I am doing the the sponsor part and i incline to invest a partnership and sponsorship.
Sponsorship Sales and Activation plan…your business will either be pitching to a major company to invest a partnership or sponsorship (i.e., Coca-Cola, Gatorade, a major beer distributor, car dealership, etc.) or considering a sponsorship deal to invest in as a sponsor. This should be according to the Eduselling model in Chapter 8 (SPORT) for your sales pitch or describe your activation expectations, service plan, and evaluation process if you are investing as a sponsor (See Chapter 9 SPORT).
1. Identify the Prospect
2. Prepare “how-to” guides
3. Partner with the prospect
4. Schedule a product sampling experience
5. Design follow-up procedures
6. Make the offer
7. Close the deal
8. Complete aftermarketing sales and follow-up
9. Complete an evaluation and provide feedback
Solution preview for the order on Sponsorship Sales and Activation plan