Complete 1 of the 2 Active Research Options outlined here
Q3: 500 WORDS
Complete 1 of the 2 Active Research Options outlined here. Submit in Assignments Under Active Research
Active Research Option 1: Holiday Inn: All in the Family
Visit www.ihg.com, search the Internet, including social media and your library’s online data-bases, to obtain relevant information. Write a brief summary about the various hotel brands owned by InterContinental Hotels Group (IHG). What type of research would you conduct for determining a coherent marketing strategy for the various hotel brands owned by IHG? As vice president of marketing for IHG, discuss the role that exploratory research and descriptive research can play in determining a coherent marketing strategy for the various hotel brands under the umbrella of IHG.
Active Research Option 2: Wells Fargo: Banking on Online Banking
Visit www.wellsfargo.com and search the Internet, including social media and your library’s online databases, to obtain information on consumers’ attitudes toward online banking. Wells Fargo Bank would like to determine consumers’ attitudes toward online banking and hopes to repeat this project annually. What type of research design would you implement and why? As the CEO of Wells Fargo, how would you use information about consumers’ attitudes toward online banking in improving the competitiveness of business
Solution preview for the order on complete 1 of the 2 Active Research Options outlined here
APA
561 words