Evaluate the pros and cons of online consumer reviews from the consumer’s perspective
Read the following articles:
Edelman, D. C. (2010). Branding in the digital age: You’re spending your money in all the wrong places. Harvard Business Review, December, retrieved from https://hbr.org/2010/12/
Anderson, M. (2014, July 7). 88% of consumers trust online reviews as much as personal recommendation. Retrieved from http://searchengineland.
Please address the following issues regarding online consumer reviews and brand management in the digital age.
Evaluate the pros and cons of online consumer reviews from the consumer’s perspective.
Discuss the use of online consumer reviews from the brand manager’s perspective.
Note: Please check the Discussion grading rubrics to better understand the requirements for Discussions.
Solution previewThe consumer is able to come across product reviews of a company’s product which then acts as a guide as to whether or not they should conduct the purchase. Purchase will be done if the product reviews are positive and if they are about more than 10 to help give them confidence in purchase…………………………