Compare and contrast the global branding strategies and local market implementation
Key Brand comparison Analysis (Burberry vs. Patagonia)
Will compare and contrast the global branding strategies and local market implementation (in one country of choice: USA)
Burberry versus Patagonia
Written essay: 1800-2500 words, minimum font size 11.
– Identify country in which you will compare the pair of brands: USA
– Brand positioning based on five point description:
1. target customers
2. market definition
3. brand promise
4. reason to believe
5. brand personality
– Rational/Emotional Appeal
– Brand DNA
– Appeals to You: Personal assessment.
– APA citations
Each point should be explained thoroughly.
Throughout the world, companies strive to brand their products and their world image to ensure sustainability and profitability though customer satisfaction and new market development. A lot of business entities apply diverse strategies to achieve their core values while meeting their primary objectives…………………………..