You’ve landed your first job as an assistant to a brand manager. Your boss,

You’ve landed your first job as an assistant to a brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brandy remaining competitive, so she

BRAND ANALYSIS PROJECT (The brand to focus on is Fanta)

Situation & Assignment

You’ve landed your first job as an assistant to a brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brandy remaining competitive, so she assigns you this project:

  • Review all publicly available information related to your focal brand and the product category
  • Prepare a detailed analysis of your focal brand and product category, and
  • Make three recommendations to improve your focal brand’s competitive position based on the findings of your research. (recommendations should be specific to the US market)

Objectives

In this individually-written report, you will demonstrate your writing, research abilities, and knowledge of concepts presented in this course. The assignment also gives you the chance to practice using charts and exhibits. As a bonus, the completed report can serve as your writing sample for internships and jobs.

I already Finished the part 1, so still Part 2-5 are left, pls follow the instruction and use IBIS World, Simmons, Mintel, and Statista as the main resources.

20191108204405mktg300fall2019brandanalysisinstructions 20191108204235marketing__part_1

Answer preview

brand

APA

3038 Words