What are the key persuasive techniques used in this commercial

What are the key persuasive techniques used in this commercial

Resources: Week 5 readings and videos

Find a commercial, no longer than 2 minutes and no shorter than 1 minute, on YouTube for a product and analyze the advertising techniques as discussed in class and in your readings.

Select a product from one of these categories.

Fast food

Personal care


Other suitable product — ask me if you’re uncertain if your commercial would be acceptable.

DO NOT use these types of advertisements/commercials:

Carl’s Jr.

Political ad

A fake product (no comedy sketches)

A PSA (public service announcement), i.e., something that is not actually selling anything: Don’t Drink and Drive, etc.

An internet-only product.

A foreign-made commercial (must be a commercial geared toward an American audience)

Any commercial more than 10 years old.

Download the commercial for insertion into your PowerPoint Presentation, or paste the link so we may view the commercial in class before you analyze it.

Prepare a 5- to 7-slide Microsoft® PowerPoint® presentation in which you investigate the advertising techniques used in selling this product and discuss the following

What is the target group of the commercial?

What are the key persuasive techniques used in this commercial? Illustrate with specific examples, explaining how each technique works.

What are the stereotypes in this ad, if any?

Do you believe this commercial to be effective? Why?

Are ethical standards met or pushed to their limits?


Solution preview

The commercial in focus in this case is the 2015 Jeep Renegade Compact SUV. The target group for this commercial is the generation of 20-something people who will be attracted to the commercial given the various activities shown in the commercial, which are part of their daily lives. This generation is known for adrenaline activities such as splashing about in the natural waters, jumping over fences………………………..


530 words


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