Defines what online behavioral advertising (behavioral targeting) as a new emerging trend in advertisement

Defines what online behavioral advertising (behavioral targeting) as a new emerging trend in advertisement

This article, Online Behavioral Advertising: A Literature Review and Research Agenda
under the Journal of Advertising, was published by Sophie, Sanne, Kruikemeier & Frederik
(2017). It defines what online behavioral advertising (behavioral targeting) as a new emerging
trend in advertisement. The article also narrows down how advertisers use this tool for
advertising to consumers on online platforms. Also, to be discussed is the theoretical point of

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APA

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