After you have reviewed this data, consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each.

After you have reviewed this data, consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each.

FreshDirect is an online-only grocery home delivery service. I have attached a brief outline of the services and background provided by FreshDirect. This contains some important information about how FreshDirect classifies its loyal customers.

Then, consider the dataset(see attachment). You are given a complete set of data with descriptions. After you have reviewed this data, consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each. A third question from the CEO follows(one page).

  1. CFO – (responsible for driving sales growth): Our sales are down and we need to make more money! I am willing to invest in marketing campaigns with a couple of targeted customer populations, but am not sure how many customer segments and/or which customer segments I should select to provide the best chance at increasing our sales. Which customer segments should we select and why?
  2. COO – (responsible for optimizing deliver infrastructure): We have a limited number of deliveries that we can make each day and I would like to understand where we should be focusing our efforts by better understanding our customers. For example, if there are certain areas in our delivery zone where a lot of our customers are located, perhaps we could come up with new delivery techniques to increase our capacity for deliveries in those zones without a lot of investment. Can you help me better understand how our customers are segmented geographically so that we can better utilize our delivery infrastructure?
  3. CEO – (head of the organization asked for a Summary of analyses and key findings form both aforementioned memorandums): Finally, the CEO has heard that you are doing some great work and would like a summary of the analytics you are putting together for the CFO and COO. Please provide in 300 words a brief summary of your analysis and key findings for the CEO

Answer preview for After you have reviewed this data, consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each.

APA

928 Words